British Airways is taking the fight for customers to the no-frills carriers by launching a 'value calculator' on ba.com. It will allow customers to check the true cost of Ryanair and EasyJet's added charges versus the value of BA's full service.
Richard Tams, head of UK & Ireland sales at British Airways, said: "With BA, the price you see is the price you pay. It's been well documented that some of the no-frills carriers charge for a range of 'extras' that we consider to be part of our core service, from checking in a bag to food and drinks on board. We're just making these transparent for customers.
"On a round trip customers can be paying up to £375 on Ryanair and £79 on EasyJet for these 'extras' in addition to their fare. We think people will be pleasantly surprised when they see what great value our fares offer. The no frills carriers claim they're always cheaper. Our calculator shows they are not."
The system enables customers to select how they're choosing to travel, be that checking in at the airport or online, selecting a seat 24-hours before they fly, taking a bag, or opting for food and drink on board. It will then calculate what Ryanair, EasyJet and BA will charge in total for those options.
To view the BA value calculator, please click here:
http://www.ba.com/valuecalculatorA pensarci bene la pubblicità comparativa è stata usata dalle stesse low cost.
Leggendo questo comunicato sono rimasto un po' stupito perché in effetti Brtish Airways risponde alla martellante pubblicità delle low cost con il loro stesso sistema, attaccando a muso duro i concorrenti...
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